Building Trust One Headshot at a Time

So if you’re not in the midst of a job search, you’re probably wondering why YOU should get a headshot. Quite simply, it’s to build trust among your customers or clients.

In this digital age, the very first impression someone has of you is often from your headshot. Thinking of hiring an accountant, or a real estate agent, or some other professional? Before you even pick up the phone, you’re probably going to their web page or their LinkedIn account to get a better feel for them and their background and experience.

Is it a business that requires them to travel to your home or office? You’ll be more likely to hire them if you can see what they look like and get a better sense of who they are before you invite them over.

A study by BrightLocal, a British firm dedicated to online marketing of small businesses, shows that among the type of images a business might showcase on their website that builds the most trust are portraits of the people behind the company. While having product shots or images of the building’s exterior are nice, what really helps establish a relationship right off the bat with current and future clients is a headshot.

Their survey put it best: “If your small business is one which operates a more face-to-face type service, then displaying business owner / staff photos is going to be more important. Additionally, if you expect your customers to invite you or your staff into their home then this takes on more prominence. Display friendly looking people on your website to show that consumers can place their trust in you – not just as a business, but on a personal level also.”

This is where having a professional headshot photographer can help with your goal of instilling confidence among clients. I work closely with you to find ways to capture images that showcase you as a professional, someone who knows what they’re doing. But it’s equally important to capture you in a way that shows you are approachable and comforting to be around.

As we approach 2019, look at improving your web presence with an updated headshot. I’m here to help.